Landing pages and conversion
Do you want a landing page that turns clicks into enquiries, not just looks nice?
I build landing pages with one clear goal, fast loading and measurement from day one. Your campaign, product or service gets a page that works for the result.
A landing page is not a smaller version of your homepage. It is a page with one job: to lead the visitor from a specific promise to a single action. When someone arrives from a campaign about their problem, they must see within the first second that they are in the right place. Distracting navigation, slow loading and generic copy are the usual reasons campaigns burn budget without results. A good landing page continues the story the advertisement started, precisely and without detours.
I create landing pages as standalone pages with their own structure, copy and measurement. Each one starts from the target audience and one primary action; I design a content hierarchy that answers objections in the right order, and handle speed and conversion tracking technically. The outcome is a page where you can say how many enquiries it produced, not just that it exists.
01
A page with one goal
Every landing page begins by defining one action: call, fill in a form, order, download. The whole structure follows from it: a headline that continues the campaign, a short summary of the benefit, credible arguments, answers to common objections and a call to action repeated at logical points. Everything that diverts from the goal is removed. A visitor should never stand there wondering what they are actually supposed to do.
- One primary action per page
- Copy that continues the campaign
- No distracting navigation
02
Speed and technical foundations
A visitor from an advertisement judges the page in seconds, and speed is part of the first impression. I build landing pages with minimal code weight, optimised images and measurable loading times. The page is prepared for search engines too: correct headings, meta descriptions, canonical URLs and structured data for FAQs. When a page runs long-term, I cover the SEO basics so it works for organic queries as well, not only for paid campaigns.
- Minimal weight and fast loading
- SEO basics and structured data
- Optimised images and clean code
03
Conversion measurement from day one
A page without measurement is guesswork. I connect conversion tracking, form events, phone clicks and drop-offs per section, so you can see where readers stop. Where it makes sense, I prepare variants for comparing headlines, copy or calls to action. Decisions then rest on data, not on what someone happens to like more.
- Conversions and events tracked from the start
- Variants for comparing copy
- Insight into where readers leave
04
Copy that sells
I structure copy around arguments, not decoration. A concrete benefit instead of generic labels, numbers and facts instead of empty promises, FAQs aimed exactly at the objections you hear before closing a deal. The text is written so your customer understands it, not only an expert in your field. I work with your experience of clients, because you know the objections best.
- Concrete benefit instead of phrases
- Arguments ordered like objections
- The customer's language, not the expert's
05
Price and collaboration
The rate is EUR 40 per hour including VAT. A simple landing page typically fits in 7 to 15 hours; a page with custom design, variants and measurement wiring in 15 to 30 hours. We first agree on the goal, audience and traffic source, then I deliver the structure and a date. Once the campaign runs, we can keep adjusting the page from data, which is usually the cheapest way to get more from it.
- Rate EUR 40 per hour including VAT
- Simple page 7 to 15 hours
- Data-driven iterations after launch
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Common questions about landing pages
How much does a custom landing page cost?
At EUR 40 per hour including VAT, a simple landing page fits in 7 to 15 hours, roughly EUR 280 to 600. A page with custom design, variants and measurement takes 15 to 30 hours. You receive a precise estimate once we agree on goal and scope.
How is a landing page different from a normal page?
A normal page informs and offers several paths. A landing page has one action, copy continuing the campaign and a minimum of links so nothing pulls the visitor away from the goal. Conversion rate is its success metric, not view count.
Can you set up conversion tracking?
Yes. I track submitted forms, phone clicks and other key events, so you see which part of the page works and where visitors leave. Measurement is connected from the first day.
Will you build the landing page on WordPress?
Yes, if you already use WordPress. For smaller projects I also deliver standalone fast static pages. I choose the technology according to where the page will live and who will edit its content.
How long does preparation take?
With ready materials and a clear goal, a few working days. Custom design, variants and campaign wiring move the date to one or two weeks. We agree the structure and schedule before starting.
Planning a campaign that should bring enquiries?
Send the campaign goal and target audience. I will propose the page structure, measurement and preparation date.
Plan a landing page